Press contacts and our trademark guidelines
On this page, you'll find our guidelines and resources for the proper use of JETS trademarks, ensuring consistency and maintaining the integrity of our brand in all communications. For press-related enquiries, our contact details can be found at the bottom of the page.
Trademark guidelines
JETS has several brands and / or registered brands. We request that you use our registered trademarks correctly. Please get to know how to use our trademarks by reading these guidelines.
Our registered trademarks are:
Jets®
Vacuumarator®
RagBox®
Ecomotive®
Additional trademarks include Softsound™ and VC™.
Correct use of trademarks
A registered trademark is almost always an adjective describing a specific object (person, place, or thing). Use trademarks only as correct adjectives. Do not use the trademark as a noun or a verb. This is to avoid it becoming generic, which can lead to the loss of trademark protection. As an example, we can look at Vacuumarator®, but the principles can be applied to all trademarks. Use the trademarks only as a proper adjective. Here are some examples:
CORRECT: The Vacuumarator® pump provides effective effluent handling.
INCORRECT: Now you can Vacuumarate the effluent effectively.
CORRECT: Vacuumarator® pumps can be used for a number of purposes.
INCORRECT: Vacuumarators can be used for a number of purposes.
When referring to products or systems that do not have their own trademark, we should always use "Jets®" before the name or, in some cases, "by Jets®" after the product name. For example: Jets® PEARL / PEARL by Jets®. The main rule is that Jets® should always be combined with the product name. Ideally, product names should be written as follows:
Jets® NOMAD
Jets® ROVER
Jets® VOD
Jets® CVS
Jets® PEARL
Jets® CHARM
Jets® JADE
Jets® OPAL
Jets® 59M
Jets® 50M
Jets® 609SS
Here are some examples:
CORRECT: Jets® vacuum toilets and Jets® sanitation systems was a good fit for Sweden Rock.
INCORRECT: Jets-toilets and sanitary systems have been a good fit for Sweden Rock.
CORRECT: With Jets® NOMAD you can establish a water and waste-water infrastructure.
CORRECT: With NOMAD by Jets® you can establish a water and waste-water infrastructure.
INCORRECT: With the NOMAD, you can choose different units to suit your needs.
CORRECT: Our toilet, Jets® PEARL, has won the award for good design.
INCORRECT: Our toilet, Pearl, has won the award for good design.
Company Name
When referring to the company or companies in general, where specifying a specific entity is not important, JETS should be written in capital letters. When referring to JETS in an organisational context, we use Jets Group just to describe the corporate structure, which includes Jets Vacuum AS, Jets AS, and SIA Jets Vacuum. If it is necessary to specify a particular company, use the full company name, such as Jets Vacuum AS, Jets AS, or SIA Jets Vacuum. In most cases, we prefer JETS as a broader term that reflects our knowledge, culture, and team spirit, while Jets Group serves as a more formal and functional designation. Corporate names are not trademarks and must not include the ® symbol. It is the company, JETS, that develops, sells, and presents Jets® vacuum toilets.
CORRECT: At JETS we are dedicated to save our planet by reducing the worlds water consumption.
CORRECT: Jets Vacuum AS and SIA Jets Vacuum is a part of Jets Group.
INCORRECT: JETS is owned by Jets Group.
